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BASS: Sasha launches new lable emFire, plans North American tour

SashaLongtime Trance and Downtempo DJ and producer Sasha announced the launch of his brand new label, Titled emFire, an imprint that will be an exclusive outlet for his own material, which has been co-produced with his renowned collective that includes Charlie May, Duncan Forbes and Barry Jamieson (aka COMA), a pseudonym that also provides the title for the first release. Sasha also announced a North American tour starting September 27 that will include stops in San Francisco, Los Angeles and New York City.

emFire will focus on digital and vinyl and feature a strong, continuous graphic foundation; running from release to release, a colour-coded, graded spectrum will marry to a numeric sequence. Insect, best known for their recent work with Banksy, are handling the art direction.

Three forthcoming Sasha tracks will be released as a limited, one-sided 'etched' 12-inch as well as across digital retail outlets such as Beatport, DJDownload and iTunes on a monthly basis. In November, the aforementioned track "Coma" will kick off the series of releases. Stay tuned to Sasha’s website for further information.

Sasha also announced a North American tour starting in Austin, Texas, on 27 September and continuing throughout the United States and Canada. Key dates include the Lovefest afterparty at San Francisco’s Bill Graham Center on Sept. 29; Tribe in Montreal on Oct. 4; the Vanguard in Los Angeles on Oct. 6; and New York City’s Webster Hall on Oct. 12.

The tour marks this year's second string of North American shows for Sasha, who won a Grammy in 2005 for remixing on his "Involver" album, and he was part of the renowned Sasha and Digweed duo that helped define Trance music for a generation.


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