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BASS: Recall Group launches online imprint e-Recall with NYC party
Edited Press Release

Recall Records announced the launch of its new digital-only imprint, e-Recall, which will focus on launching artists and projects in digital-only format using creative marketing and distribution tools within the new media environment. Recall Records will host Recall Lab #2 on Wednesday May 10, at New York’s Hiro Ballroom.

e-Recall will feature exclusive content in the form of free music downloads, streaming video, news, mobile content and a chat/discussion area for Recall artists including Grand National, Jehro, Border Crossing and Thomas Dybdahl. e-Recall will also act as a digital imprint for on-line only releases from new and developing artists, including Junesex and Waterboy.

e-Recall was designed as a space where music lovers can discover new artists and music makers can upload their new music for feedback. In addition to exposing music lovers to the great music of Recall Records, e-Recall also aims to discover the best undiscovered music on the planet – from our own fans. A special "demo" area will allow aspiring artists to upload sample tracks for review by Recall's A&R staff and the music community. The best tracks and artists will be eligible for commercial release via e-Recall.

To celebrate the launch of e-Recall, Recall Records will host Recall Lab #2 on Wednesday May 10, at New York’s Hiro Ballroom. Headlining this event will be MYLO, who is making his first return to the U.S. since February’s domestic release of his highly-acclaimed debut album, Destroy Rock n' Roll (RCA/US and Recall/France). Earlier in the night, guests can enjoy the U.S. debut live performance by buzz worthy world/pop music talent JEHRO, who's 'Caribbean Soul' influenced self titled debut album was released in the U.S. on April 25th (Recall). DJ Angola (Bungalow 8, Lotus, APT, Marquee), G.O.V. (MaltShop) and talented VJ CYLO will also be joining the line-up of this all-night-long music event along with other exciting and diverse acts. This event will also premier an experimental "room fragrance" technology from LeLabo, the recently launched, cutting-edge cosmetics brand.

The Recall Lab sessions launched at Hiro Ballroom on February 15. The goal is to present an innovative evening designed to challenge the common club or concert experience and provide a locus for media professionals, artists and music fans. Presenting a wide array of music within one party, the night features live acts as well as DJ sets in a diverse and innovative music space.

Recall Lab Sessions bring together partygoers along with advertising agencies, music supervisors, record labels, fashion houses, as well as print, broadcast and online media professionals. The event serves as a "lab" for industry executives eager to explore new musical horizons, while at the same time being a powerful networking gathering and memorable party. Recall Lab #1 featuring DJ Cam and Grand National (live) was a major success, attracting over 900 guests including about 250 top industry professionals, and received extensive interest and coverage from the media.

 

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