News & Reviews
Record Store Day celbrates indie stores, vinyl culture
Today, hundreds of independently-owned music stores around America will
participate in Record Store Day
to celebrate the culture and unique
place they occupy both in their local communities and nationally. In
the San Francisco Bay Area, stores like Amoeba Records and Rasputin
Music are going to be bustling as they play host to live music acts and
record stores are a vital source of the ever-changing cool. They
respond to the street faster than the chains can. They help us
telegraph to each other, what we should be telling our friends and
neighbors about, and what’s about to take off, or, no longer hot," said
guitarist Joe Satriani, who
was in San Francisco this week making a radio station appearance.
Special events at all participating indie stores are happening, and
merchants are providing customers with goodie bags that promote new
formats, new releases, and exciting information on music, theatrical,
and gaming releases, said Record Store Day organizers in a press
Indie record stores are falling off the map much like their bookstore
counterparts, as more consumers buy music online or at major chains.
One product that has helped indie record stores survive is the
resurgence of vinyl records.
Electronic music such as House, Trance and Drum & Bass are among
the genres that have kept vinyl records in rotation since the '90s even
as more people buy music digitally because most DJs still work vinyl
into their sets.
That’s because DJs have hundreds of records that they pack into their
traveling cases, and many DJs prefer buying at local indies. Large
chains often don’t know what artists and tracks are desired at
nightclubs and electronic music subcultures. In contrast, indies such
as Amoeba have local music buyers who ask DJs what producers' work they
On Saturday (April 18, 2009) indie record stores nationwide have
promotions ranging from goodie bags, enter-to-win promotional offers,
partnerships on marketing campaigns, a special one-day sale campaign,
in-store appearances, fun events, and information/samples of new
has several music acts playing at its San Francisco, Berkeley and Los
Angeles locations, including Kylee
of Loquat, Jonathan "Yoni" Wolf and DJ Babu, among others. Amoeba’s also
giving away a debut turntable package, a stack of vinyl records of
choice and a $100 gift certificate.
last year kicked off the first Record Store Day with local metal band
Metallica at its San Francisco shop.
"Musical trends are confirmed at the local independent record store, by
you and me," added Satriani.
"Hanging out, listening to something you’ve never heard before, being
enlightened by the staff, getting into something new, finding that old
recording you've been searching for, having your local band's newest
offering stocked right next to major label stuff -- it all happens at
the local indie shop. Why would we want to do away with all that?"
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