News & Reviews
American Booksellers Association announces IndieBound program
Edited Press Release
Responding to both the consumer shift toward shopping at independent
retailers and the growing emphasis on the ideas of localism and
sustainability, the American Booksellers Association launched
IndieBound, a program to bring together booksellers, readers, indie
retailers, local business alliances and others who believe that healthy
local economies help communities thrive.
Following a year
of study and planning the ABA, a not-for-profit trade organization
founded in 1900, designed a program to tap into a growing national
movement, creating new and interesting ways for independent booksellers
and other independent businesses to better communicate their core
strengths -- independence, passion, community -- to their customers.
IndieBound is an outgrowth of ABA's successful Book Sense marketing
program, and will continue many of its established features, including
bookseller recommendations and bestseller lists.
"America has clearly reached a tipping point -- people are choosing
Main Street over malls. Nationwide, people are renewing their ties to
friends, neighbors, and institutions in their cities and towns," said
ABA CEO Avin Mark Domnitz in a
"Independent booksellers have long been valued community centers for
culture, connection, and fun, and through IndieBound we believe that
booksellers and other indie retailers are at the forefront of a
movement that is already being embraced by shoppers."
A community based website IndieBound.org
will serve as the gateway to the entire indie community, with access to
The Declaration of IndieBound manifesto, blogs, and user profiles. The
website features The Indie Next List ("Great Reads From Booksellers You
Trust") and the Indie Bestseller List, and it will add more content and
community-building features in the coming months.
Growth of the IndieBound movement will be apparent nationwide
throughout the year. Through a "Literary Liberation" box mailing, ABA
is sending its independently owned members IndieBound posters,
bookmarks, and many other book-related display items during the first
two weeks of June. And, importantly, IndieBound materials can be used
either in the bookstore or shared with other local independent
"Independent booksellers in stores of all sizes will soon proudly be
telling their customers and other indie retailers that 'we're
IndieBound,'" said ABA President Gayle
Shanks of Changing Hands Bookstore in Tempe, Arizona.
"Locally owned, indie booksellers introduce readers to great new
writing, contribute far more to the health of their local economies,
and play a crucial role in maintaining the unique character of their
communities. I can't wait to begin working together with other indie
retailers to spread the IndieBound movement."
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