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WORD: HarperCollins Publishers to make books excerpts available on iPhone

Faye KellermanIn an effort to reach new readers, HarperCollins Publishers said it will make digital book content available for the iPhone platform, allowing readers to view pages of HarperCollins titles online. The publisher’s pilot program will initially include samples from 14 new books by authors such as Faye Kellerman (pictured left), William Lashner and David Mendell in an iPhone-compatible format.

"Reaching consumers on mobile devices and the Internet is increasingly important for publishers," said Brian Murray, President of HarperCollins Publishers Worldwide, in a press release. "Our digital warehouse gives us the unique opportunity to quickly offer access to our titles on the newest technology, and we encourage people to provide feedback about their experiences."

The adaptation of this technology for iPhone users marks an ongoing effort from HarperCollins to reach consumers on the Web by providing content for a variety of platforms.

HarperCollins’ Browse Inside application allows consumers to sample pages of its titles online. It was adapted for the iPhone platform by LibreDigital, a division of NewsStand, Inc. and a strategic partner in the ongoing development of HarperCollins’ global digital warehouse and its application to the Internet.

iPhone users visiting the Browse Inside page will be able to view the first 10 pages of chapters one and two of 14 books in the initial offering. They can then click to buy or pre-order the book from a list of retailers.

Titles to be made available include:

The Art of Power by Thich Nhat Hanh (HarperOne)
Beyond the Body Farm by Bill Bass (William Morrow)
The Burnt House by Faye Kellerman (William Morrow)
The Case for the Real Jesus by Lee Strobel (Zondervan)
Ike, An American Hero by Michael Korda (HarperCollins)
A Killer’s Kiss by William Lashner (William Morrow)
Life on the Refrigerator Door by Alice Kuipers (HarperCollins)
Love is a Many Trousered Thing by Louise Rennison (HarperTeen)
Now and Forever by Ray Bradbury (William Morrow)
Obama by David Mendell (Amistad)
Soul Catcher by Michael C. White (William Morrow)
Sweet Revenge by Diane Mott Davidson (William Morrow)
When the Game is Over It All Goes Back in the Box by John Ortberg (Zondervan)
Winning by Jack Welch & Suzy Welch (Collins)

iPhone users who wish to provide feedback can e-mail mobilebrowseinside@harpercollins.com or visit the Bowse Inside page. Consumers with other flash-enabled mobile devices can access Browse Inside here.

HarperCollins announced the creation of its global digital warehouse, in partnership with LibreDigital, in April 2006. There are currently 10,000 titles available.


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