News & Reviews
Embracing online exodus, Penguin launches website channels
By BPM Smith
Penguin Group USA launched a new series of online channels at its
website today that includes video interviews, author readings, audio
discussions of the classics and excerpts from its latest releases in a
bid to grab the attention of readers who are increasingly on the
which include From the Publisher's Office, Screening Room, Radio Room
and Reading Room, represents the book industry's latest online effort
to reach readers. It comes just days after competitor Simon &
Schuster announced a deal with Scribd to host an online
storefront in a bid to capture online fans who want to read eBooks.
In today's environment of dwindling bookstore sales, shuttered
newspapers and increased web traffic, most authors now have Facebook or
Twitter pages where they reach out to readers. In addition, many book
publicists are now targeting literary blogs and websites -- for
example, WORD'N'BASS.com receives dozens of book ARCS from major and
publishers each year.
Penguin CEO David Shanks said
that book publishers must try such online outreach to capture
today's computer savvy readers.
"If we don't change, we're going to be like the dinosaurs," said
Shanks. "This is a way for us to stay on the curve of where book
marketing is going. It’s sort of a really interesting new world.
Everybody’s learning. Some of these things will work. Some of them
Penguin is hoping its spruced up website and online channels will work.
Notable authors in Penguin’s current stable include Karen Dionne,
Nora Roberts, Khaled Hosseini
and Salmon Rushdie, among
others. It also publishes the backlists of iconic writers like Franz Kafka, James Joyce, Friedrich
Nietzsche and John Steinbeck.
For more information about Penguin and to enter the Publisher’s Office click here.
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